About me, simply.

    Explorer, entrepreneur, trainer and eternally curious.

    Eloi Demeerseman

    As far back as I can remember, I've always wanted to look behind every branch. To understand what hides beneath the surface. In middle school, I memorized entire encyclopedias — not out of obligation, but fascination. In high school, I understood that good answers matter less than good questions.

    This curiosity led me to internet entrepreneurship, first by accident, then by conviction. In a few years, I went from e-commerce to digital marketing, then to artificial intelligence and No-Code. My path is not a straight line — it's a constant exploration, marked by successes, failures and precious lessons.

    Today, I put this explorer and builder experience at the service of those who want to understand technology to make it a lever, not a constraint. Because tech, when well understood, can transform lives and businesses.

    My story.

    The e-commerce school
    2017 – 2019

    The e-commerce school

    It all starts with an obsession: understanding how the Internet can create value. In two years, I launch dozens of online stores. Some work, others don't. Every failure is a crash course in marketing, logistics and resilience. It's raw, it's intense, and it's exactly what I needed.

    Serving entrepreneurs
    2019 – 2021

    Serving entrepreneurs

    With this field experience, I switch sides: helping traditional businesses with their digital transformation. Acquisition strategy, sales funnels, automation — I discover that the real challenge isn't technical, but pedagogical. Explaining the 'why' before the 'how'.

    Startups & La-Mine.io
    2021

    Startups & La-Mine.io

    With my partner, we co-found La-Mine.io, a hub dedicated to tech startup growth. Over 35 projects supported in two years. It's a deep dive into a booming ecosystem where everything needs to be built: products, communities, business models.

    Teaching as a mission
    2022

    Teaching as a mission

    I'm offered teaching positions in top business schools. What was supposed to be temporary becomes a conviction. Making technology accessible, demystifying AI and automation for students who will build tomorrow's world. Radical pedagogy: no jargon, only actionable content.

    Advisor & strategist
    2023

    Advisor & strategist

    Startups seek me out for pure strategy: positioning, go-to-market, fundraising. I become the sparring partner of ambitious founders who need an external, honest and experienced perspective.

    International speaker
    2024

    International speaker

    Invited to the W3N Conference in Narva (Estonia), I share my vision of innovation on stage. Conferences, panels, podcasts — speaking becomes a lever to inspire and provoke reflection on a larger scale.

    The Studio — AI serving people
    2025

    The Studio — AI serving people

    Launch of La Mine Studio, an AI-powered startup studio. Our mission: solve any business challenge by injecting intelligence into company processes, while keeping people at the center. Automate what should be automated to free up time for what truly matters.

    ?
    2026

    Coming soon...

    The next chapter is being written right now. Stay tuned.

    In brief.

    I'm a digital strategy consultant, trainer in top business schools and speaker. My playground: AI, No-Code and digital transformation for businesses.

    What drives me? Making technology understandable and actionable. No jargon, no endless slides — just clear ideas and concrete tools to move forward.

    My convictions are simple: people first, pedagogy as a transformation lever, and pragmatic building rather than big speeches.

    If you feel like chatting, exchanging ideas or simply saying hello — write to me, or find me on LinkedIn .

    My convictions

    People first

    Technology is a tool, not an end. Every decision should serve people before systems.

    Radical pedagogy

    Making the complex simple, not simplistic. No jargon, only actionable content.

    Build rather than theorize

    Ideas are worthless without execution. Test, iterate, learn — it's the only method that works.

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